GOOGLE ANALYTICS EVENT TRACKING PDF
Do you need to track downloads, like PDFs, Ebook, or whitepapers on your Event tracking is how you tell Google Analytics to record user. Clicks on links to downloadable files (e.g. PDF, AVI, WMV) can be measured as Events or virtual pageviews. When you set up an Event to capture clicks on a link . 4 days ago By default, Google Analytics doesn't support file downloads tracking. Here, the event action is ppti.info; Event label.
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Google Analytics Event Tracking: All Calls, Emails, and PDFs. Google Analytics Event Tracking. *December Update for ppti.info Event tracking is important. Have tested the same utm campaign, event tracking and sean suggested?pdf on normal html pages and they are tracked in Google Analytic. Be sure to read up on how to track PDFs in Google Analytics. Tracking ID (from your Google Analytics account) and Tracking Type to “Event”.
But, my searches to find a library to share did not produce any results.
If you can recommend a third-party tool for event tracking, please leave a comment below. The best solution, in my opinion, is GTM.
But the strategy you choose depends on your website setup and the resources at your disposal. Let us know, which one of these tacking techniques works best for you? Leave a comment below with method you use for track downloads.
Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Do you have a whitepaper, ebook, PDF, or other files offered as downloads on your website?
Google Analytics does not automatically track this activity. But… You can set Google Analytics up to track downloads automatically. Using event tracking and virtual page views to track downloads There are two ways you can tell Google to track downloads on your website.
Using Google Analytics event tracking
Event Tracking There are a couple different ways to set up event tracking. Event code looks like this: Interaction Events An interaction event is a true or false type of command that exists within the event code.
You can configure your trigger using the event tracking templates in GTM. My second favorite way to track downloads is using a WordPress plugin. This plugin also allows you to choose the type of file extension you want to track. Analytics Course Student question: Marco asks: Is this the proper code to insert in the GA script? And where exactly would developers place it?
In other words, it is a list of posts and pages where the events occur on your site. Events Flow: The events flow report helps you discover which events keep your visitors engaged with your site. It also visualizes the path users take from one popular event to another.
To get a detailed report, click on Top Events. Then, click downloads to get a detailed report.
For example, take a look at the file downloads tracking report in Google Analytics below. It is a screenshot of real-time Analytics stats, so you can figure out how downloads data are being shown in Google Analytics.
Google Analytics Event Tracking: All Calls, Emails, and PDFs
There are two ways in which you can make sure that event tracking is working as intended: Trigger the event you are tracking via GA event tracking and then look at the real time events report to check whether the event data category,action,label is being passed to Google Analytics. Trigger the event you are tracking via GA event tracking and then look at the Google developer console to check whether the event data category,action,label, value is being passed to Google Analytics: I prefer to use this method, as developer console provides much more detailed information about fired events than real time events report.
The Google developer console also provide error messages in case the event does not fire. The real time events report in GA does not provide any such information. So if your event is not firing and you just rely on real time events report, then you will have hard time diagnosing event tracking issues.
Just like event category, the event action is also a require field. The purpose of this article is to teach you the fundamentals of event tracking so that you can use this information to deploy event tracking code via Google Tag Manager. That would be insane, esp.
Here is an article which can help you do that: Video Tracking in Google Tag Manager. Through scroll tracking you can get an insight into, how people are consuming your website contents. Again, GTM is the best tool to scale and automate scroll tracking on a website. To learn more about implementing scroll tracking via GTM, read the following article: Scroll tracking in Google Tag Manager.
Though it is strictly, not an event tracking application, it heavily use the logic behind event tracking, to track various types of ecommerce events. These ecommerce events could be: In case of enhanced ecommerce, various ecommerce events are usually tracked via enhanced ecommerce tracking code and not via the traditional event tracking code.
What is an event in Google Analytics?
However in some cases, traditional event tracking code can also be used. Cross device tracking is the most advanced application of event tracking, where you send event hits from devices other than laptops, mobile, desktops and tablets via measurement protocol. So if you want to send event data from your cash register or washing machine to GA server, you can do that by writing a script which send the payload data to GA server. To learn more about, how you can send event data via measurement protocol, read this article: For e.Other commonly used form event handlers are: Which technique do you use to track downloads in Google Analytics?
Depending on the site, this could take forever. I remember you talking about that.
Otherwise, you will end up creating several different event categories which all hold same type of event data. If you need help with your Google Analytics don't hesitate to contact us. And that action will record a download event in Google analytics. It tells Google that something did, or did not happen based on the user interacting with your webpage.