THE PRESENTATION SECRETS OF STEVE JOBS PDF
Presentation Secrets Of Steve Jobs: How to Be Great in Front of Audience A Steve Jobs keynote presentation is an extraordinary expe- rience, and he. a. Secrets of. Steve Jobs. Carmine Gallo. Columnist, ppti.info . In The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front. Editorial Reviews. From the Back Cover. WALL STREET JOURNAL BESTSELLER The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience - Kindle edition by Carmine Gallo. Download it once and read it.
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extraordinary corporate storytellers. A Steve Jobs presentation is intended to do three things: inform, educate and entertain. From “The Presentation Secrets of. The secret to Steve Jobs' great presentation is revealed. It shows the three steps and specific techniques that Jobs uses to make his presentations a. 84 BUSINESS COMMUNICATION QUARTERLY / March THE PRESENTATION SECRETS OF STEVE JOBS: HOW TO BE. INSANELY GREAT IN FRONT.
Act 1 tells how to create the story, Act 2 tells how to deliver it, and Act 3 stresses the importance of rehearsal.
Gallo adds "Director's Notes" that summarize each chapter or scene , and he introduces a cast of supporting characters. Organizing the book in this way also reinforces the importance of telling a story in three parts; of delivering a speech with three messages.
In fact, Gallo concedes, the chapter on the effectiveness of breaking a speech into three "could easily have become the longest in the book. Jobs and his team start scripting a speech long before firing up PowerPoint or, in their case, Keynote software.
They settle on an attention-grabbing headline "The world's thinnest notebook" ; then they decide on the three key messages; develop analogies and metaphors; and scope out demonstrations, video clips and cameo guest appearances.
Next they develop the "plot" of the speech, setting up an antagonist Microsoft or IBM in the early days , dressing up numbers and including plenty of "amazingly zippy" words. Finally, they script a memorable "holy smokes" moment that people will talk about long after the event ends.
The slides they eventually create are heavy on images and light on text and bullet points. What is the one big idea you want to leave with your audience?
It should be short characters or less , memorable, and written in the subject-verb-object sequence. Your audience wants to be informed, educated, and entertained: informed about your product, educated on how it works, and entertained while learning about it.
Download The Presentation Secrets Of Steve Jobs PDF
Above all, people want to know the answer to one question: Why should I care? Both appeal to a common vision and a specific enemy.
Spend some time describing the problem in detail. Channel Their Inner Zen 9.
SCENE 9: Dress Up Your Numbers SCENE Use "Amazingly Zippy" Words Share the Stage Stage Your Presentation with Props Refine and Rehearse Master Stage Presence Make It Look Effortless Wear the Appropriate Costume Toss the Script Have Fun F. One More Thing G.
Steve Jobs by the Book H.No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods. If your presentation is tomorrow and you only have time to incorporate a few ideas, then spend 7 minutes to watch this video where I highlight just three techniques from the same presentation. Make It Look Effortless Gallo's latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers.
Only a handful of leaders whom I have had the pleasure of meeting have this skill, the ability to turn seemingly boring items into exciting brand stories. Steve Jobs was an astonishing presenter because he informed, inspired, and entertained.
Wear the Appropriate Costume Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.
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