IT HAPPENED IN INDIA BOOK
Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. It Happened in India book. Read 22 reviews from the world's largest community for readers. Born in a middle class trading family, Kishore Biyani started. ppti.info - Buy It Happened in India book online at best prices in India on ppti.info Read It Happened in India book reviews & author details and more at .
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It Happened in India eBook: Kishore Biyani, Dipayan Baishya, Dipayan Baishya: Overall impression of Kishore Biyani after reading the book is he is one BIG. Editorial Reviews. About the Author. One of India's most versatile entrepreneurs, Kishore Biyani There is a lot to learn from Kishore Biyani and his book - it happened in India: 1) India is a land of opportunities and shortcomings, depending on. It Happened in India: The Story of Pantaloons, Big Bazaar, Central and the Great There is a lot to learn from Kishore Biyani and his book - it happened in India.
However, Kishore went out of his way to ensure that no stone was left unturned in marketing even though the advertisement budget was so over the top that Pantaloon made a loss.
His justification was that people have an preconceived idea about retail stores like Pantaloon; they might believe that Pantaloon was a posh store with expensive clothing. The ostentatious ad campaign ensured that people felt at home with the store.
He also firmly believes that understanding every individual customer is equally important. When Kishore visited US he was impressed by the concept of Walmart. He also believed that the model of Walmart Stores would need to be altered to make it Indian Consumer friendly.
He immediately followed up the research by visiting the hyper-mart Saravana Stores in Chennai, India. He made sure that each of his retail stores was designed to emulate the traditional local stores in the location.
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Everything from products, store design and even the staff uniform was optimized according to the region, where the store was located. Using this understanding Kishore sold cooking oil in loose in the Big Bazaar in Gujarat or had wall less stores in The Central etc. Leasing real estate for a new store or Researching a new Business model, Kishore seems to be personally involved in the whole process. In the traditional cloth store The show owner Seth , the accountant Munim and the deputies would sit in front of each other on mattresses gaddis.
Whenever the customer arrived, a deputy would take up the sale by displaying various products to the customer.
All the while the shop owner would be keeping an eye on all the customers, popping in, in case the deputy is not able to close a sale. Kishore Biyani thoroughly believes in this model. This model also suits his fast-paced spot-decision making work style. It Happened in India: Kishore Biyani is highly regarded as the retail king of India. He is known as Kishoreji or KB among his employees, friends and family.
Author recounts on how he started as an ordinary cloth seller in Mumbai and eventually how he established the giant retail business spread over a few hundred cities in India serving millions of Indian consumers. The unique and interesting point I liked about this book is: Kishoreji takes the reader through his childhood days, college life and finally how he had left the usual way of doing family business and started his own journey on a road called entrepreneurship, which most of the young Indians now are aspiring to travel.
Doing something that opposes the established system of beliefs is not an easy task. He talks about building emotional connect with consumers.
He emphasizes on how he brought Indianness to the business and how he studied Indian consumers with passion. He confided that even till today he visits some of his stores and observes the consumers to understand their needs and their thoughts. KB emphasizes on relationships throughout the book: He also emphasizes on building trust and the importance of mutual trust in relationships.
Kishoreji has even shared about his failed businesses. KB explained about how he tried to enter into movie making in the bollywood but could not produce a huge success there.
In a whole chapter dedicated to his bollywood stint, he shared his learnings from this failed attempt of movie-making. Its an inspiring story every budding entrepreneur should read.
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The book has something for everyone. If you are aspiring for a career in retail you have a lot to read from a man who built everything from nothing. If you are a casual book reader, even then you have a lot to appreciate and learn.
Finally, it costs only 99 rupees! Go and get a copy for you and I assure you that the time and money you spent is worth the effort.
Here are few inspiring lines I am reproducing from the book with all the due credit given to the authors. Entrepreneurship is about thinking big, believing in your own ability and going ahead with huge risks even if you are aware that some of the ventures may not be successful.
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Cause this book begs to prove that the largest retail company in the country was formed by…fluke. But as Biyani writes about his denial of regret for the premature listing of the company on the stock exchange, i feel even the book is a little premature.
Biyani talks about the concept of Sabse Sasta Din and you would think he invented it, but actually ask any large format retailer and the would say Biyani just discovered it. Biyani has tried to invent new concepts like India One,India Two which to me are very abstract, irrational and blur.
At a certain point during the end somewhere the book looks like a PR initiative for the National Institute of Design and a certain design firm called Idiom Design. Biyani takes a dig at his critics in the press as well as the competition in terms of Shoppers Stop, The Piramals, Westside.
Nice review. Kishore Biyani rocks!
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Entrepreneurship is about thinking big, believing in your own ability and going ahead with huge risks even if you are aware that some of the ventures may not be successful. It is a good read for those who are part of the retail industry or aspiring to be part of it.
IT HAPPENED TOMORROW An Anthology of Select Science Fiction Stories
If you are aspiring for a career in retail you have a lot to read from a man who built everything from nothing. Growing up in a joint family, Kishore Biyani was expected to eventually follow his father and uncles and join their textile mill business.
The business, which supplied a few retail outlet, adopted the brand name of Pantaloon and soon expanded into retail itself using a franchise model.