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MBA PROJECTS IN MARKETING MANAGEMENT PDF

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Mba Projects In Marketing Management Pdf

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In addition, permits for Greenfield refineries are hard to obtain in these countries due to environmental concerns.

Therefore, capacity addition is primarily coming from emerging economies like India, China and some Middle Eastern countries. The Government of India has been providing tax incentives and fiscal incentives to new refineries. The demand today is also from these process industries being set up but the size of the plants have increased and are at times comparable, or larger than global capacities. Today in India there are a few companies who have made a mark in the export arena due to their manufacturing skills and quality.

Today the manufacturing facilities are equipped with modern machinery and are producing very sophisticated equipment such as high pressure heat 31 exchangers, spiral heat exchangers, multiwall vessels, airfin coolers, multi- tubular reactors etc. They are increasingly using the Indian process plant manufacturers expertise in engineering and manufacturing for outsourcing since they are in the process of creating global vendor databases for the purpose of expanding their low cost structure purchase options.

When asked what should be the companys strategy to enhance market share, 47 percent said that they followed no strategy at all. Out of the remaining 53 percent companies who have or followed a strategy to enhance their market share, the majority felt that the top most priority in enhancing market share was by achieving high quality and service.

The second priority they felt was aggressive marketing. Third was to reduce costs and lastly they felt increasing the product range may help them to increase their market share. Competitive pressures in the global manufacturing environment are forcing manufacturing organizations to re-engineer in order to become more competitive in the marketplace.

Toward that end, management of these organizations is paying closer attention to the changing nature of 32 manufacturing performance, and the systems, processes and measures used in its evaluation. There are a number of different ways of answering that question, but the most common gives four answers:.

Hindustan Dorr-Oliver Limited has a new face. HDO has over decades established a unique track record and position as an extremely dynamic, totally reliable and component-engineering company, having a cutting edge of superior technologies to emerge among leading process equipment and plant engineering companies in India.

Today, with every conceivable engineering skill at its disposal, HDO is engaged in an endless endeavour to upgrade, modify, adapt and invent products, processes and technologies to design, construct, install, erect and commission systems on complete EPC basis.

Our aspiration is to become a leading creator of Shareholder Value in the Engineering Industry. To consistently out perform expectations and deliver superior value to both our Customers and Stakeholders.

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Head Office: Mumbai Manufacturing Facility: Ahmedabad Branch Offices: Mumbai, India. Vessels, tanks, and pipelines that carry, store, or receive fluids are called pressure vessels. A pressure vessel is defined as a container with a pressure differential between inside and outside. The inside pressure is usually higher than the outside, except for some isolated situations. The fluid inside the vessel may undergo a change in state as in the case of steam boilers, or may combine with other reagents as in the case of a chemical reactor.

Pressure vessels often have a combination of high pressures together with high temperatures, and in some cases flammable fluids or highly radioactive materials. Because of such hazards it is imperative that the design be such that no leakage can occur. In addition these vessels have to be designed carefully to cope with the operating temperature and pressure. It should be borne in mind that the rupture of a pressure vessel has a potential to cause extensive physical injury and property damage.

Plant safety and integrity are of fundamental concern in pressure vessel design. Pressure vessels are used in a number of industries; for example, the power generation industry for fossil and nuclear power, the petrochemical industry for storing and processing crude petroleum oil in tank farms as well as storing gasoline in service stations, and the chemical industry in chemical reactors to name but a few. Their use has expanded throughout the world.

Pressure vessels and tanks are, in fact, essential to the chemical, petroleum, petrochemical and nuclear industries.

It is in this class of equipment that the reactions, separations, and storage of raw materials occur. Generally speaking, pressurized equipment is required for a wide range of industrial plant for storage and manufacturing purposes. Bharat Oman Refineries Ltd.

HP Air Receiver Size: LPG Drier Size: Hindustan Petroleum Ltd. Air Surge Drum Size: Flare KO Drum Size: Hindalco Industries Ltd. Pressure Decanter Size: Heat exchangers transfer heat from a hot fluid to a colder fluid through the combined mechanisms of conduction and forced convection. In most heat exchangers, a metal wall separates the two fluids. All heat exchangers are similar in their principle of operation; however, heat exchangers may differ in the specific fluids that are used in the heat transfer process, the layout of the metal tubes, and the configuration of the enclosure.

Main types of heat exchangers: Shell-and-tube heat exchangers Air-cooled heat exchangers Double-pipe heat exchangers Plate-and-frame heat exchangers. However, HDOL opt for new products viz. Basic arrangement of a shell- and-tube heat exchanger. In shell-and-tube heat exchangers, one fluid, known as the "tube side" fluid, flows inside a set of parallel tubes known as the "tube bundle.

The other fluid, known as the "shell side" fluid, flows inside the shell but over the outside of the tubes. Both the metal shell and the tubes are pressurized, and they must withstand the specified design pressures during the intended lifetime of the equipment. Evaporator Weight: Reliance Industries Ltd. Tube Bundle Weight: Numaligarh Refinery Ltd. Indian Oil Corporation Ltd. Trim Cooler Item: Shell, Heads, Tubes, Tubesheets, Std. Tube sheet Thickness: Also, financial condition of the company is ensured for successful execution of order.

Enquiry Generation i.

Marketing Efforts ii. Registration for various products iii.

Enquiry Receipt i. Tenders ii. Online tender download from e-tendering web-sites iii. Non-Tender type enquiries through e-mails, courier c. Reviewing Tender Documents d. Discussion with various departments for specific requirements, if any e. Enquiry for raw materials for competitive pricing f.

Receipt of Order i. Contract Review w.

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Issue of work order to various department with necessary documents iii. Kick off Meeting to discuss criticality of equipment, setting up mile stone for various activities keeping in view of delivery conditions as per order b. Design and detail Engineering. Planning i.

Production Plan based on 3 months planning keeping in view of delivery date and availability of raw material iii. Preparation of Workload chart for each fabrication shop and machineries d. Production Engineering. Design of Jigs and Fixture ii. Method improvement iii. Tooling iv.

Automation and mechanization of various production related activities e. Welding Engineering. Procure material for manufacturing in a sequence as required by Planning. Provide material prices to proposal engineering during estimate. Micro Planning i.

Planning activities for 2 weeks ii. Check availability of raw material iii. Production i. Rolling iii. Fit-up, Welding iv. Radiography v. Assembly vi. Heat Treatment vii. Quality Control i. Preparation of welding and testing plan ii. QAP iii. Certify TDC for material to be procured iv.

Inspection of material as per TDC v. Coordination with third party inspection vi. Quality check for various manufacturing activities d. Despatch i. Route Survey and Transporter finalization ii.

Ensure pre-despatch requirement of customer. Consists of all individuals and groups who participate in the purchasing decision making process, who share some common goals and the risks arising from the decisions. Those who control access to other members in the buying centre e. Those who initiate the idea of purchase; may or may not be a part of the organization. Those who directly or indirectly influence the purchase decision by providing relevant information and suggesting relevant criteria for evaluation of alternatives.

Those who are formally authorized to make the final choice from among the available alternatives. Those who are formally authorized and directly responsible for making the purchase and contractual documentation with the supplier. Modified Rebuy - Changes in quantity, quality, price, time of supply based on needs. Exploration for domestic production growth, development of discovered fields, transportation of crude oil, gas and products, refining to service the petroleum product domestic demand and exports, retailing infrastructure; prospective blocks to encourage all these sectors provide business and investment opportunities.

The total number of exploratory and development wells and metreage drilled in onshore and offshore areas during was and thousand metres respectively. The total refinery crude throughput during at In addition, permits for Greenfield refineries are hard to obtain in these countries due to environmental concerns.

Therefore, capacity addition is primarily coming from emerging economies like India, China and some Middle Eastern countries. The Government of India has been providing tax incentives and fiscal incentives to new refineries. The process plant equipment industry has evolved primarily on the basis of the requirement to set up core process industries in India after Independence. The demand today is also from these process industries being set up but the size of the plants have increased and are at times comparable, or larger than global capacities.

Today in India there are a few companies who have made a mark in the export arena due to their manufacturing skills and quality. Today the manufacturing facilities are equipped with modern machinery and are producing very sophisticated equipment such as high pressure heat.

They are increasingly using the Indian process plant manufacturers expertise in engineering and manufacturing for outsourcing since they are in the process of creating global vendor databases for the purpose of expanding their low cost structure purchase options.

When asked what should be the companys strategy to enhance market share, 47 percent said that they followed no strategy at all. Out of the remaining 53 percent companies who have or followed a strategy to enhance their market share, the majority felt that the top most priority in enhancing market share was by achieving high quality and service.

The second priority they felt was aggressive marketing. Third was to reduce costs and lastly they felt increasing the product range may help them to increase their market share.

Competitive pressures in the global manufacturing environment are forcing manufacturing organizations to re-engineer in order to become more competitive in the marketplace. Toward that end, management of these organizations is paying closer attention to the changing nature of.

Competitor Analysis Adapted from Michael E. Porter, Competitive Strategy, , p. In formulating business strategy, managers must consider the strategies of the firm's competitors. While in highly fragmented commodity industries the moves of any single competitor may be less important, in concentrated industries competitor analysis becomes a vital part of strategic planning.

Competitor analysis has two primary activities, 1 obtaining information about important competitors, and 2 using that information to predict competitor behaviour. The goal of competitor analysis is to understand:. Casual knowledge about competitors usually is insufficient in competitor analysis. Rather, competitors should be analyzed systematically; using organized competitor intelligence-gathering to compile a wide array of information so that well informed strategy decisions can be made.

Michael Porter presented a framework for analyzing competitors. This framework is based on the following four key aspects of a competitor:. Competitor's objectives Competitor's assumptions Competitor's strategy Competitor's capabilities.

These components can be depicted as shown in the following diagram:. What the competitor is doing What drives the competitor or is capable of doing. Adapted from Michael E. It also describes the motivation, scope and limitations of the study along with the objective of the study.

India's economy is on the fulcrum of an ever-increasing growth curve. In turn, Engineering Industry is also showing continuous upward trend in growth for last couple of years by catering the need of expansions and new projects of these sectors.

This clearly indicates that a study is required for an untouched manufacturing sector of process plant equipments in India from global recession.

How different business sectors growth affects Process Plant Equipment manufactures growth. How this opportunity can be encased by correct product mix, diversification, and new product development.

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What are the areas of improvement to cater industry demand. To identify business opportunities in various business sectors for process plant equipments. To understand organization buying behavior 3. Marketing Strategies to be adopted for heavy engineering company 4. Importance of detailed competitive analysis to develop future business plan 5. Importance of Correct product mix and New Product Development in process plant equipment industry.

It is importance to tap these opportunities by proper market research, identifying area of interest, strengthening companys capabilities and developing marketing strategy. There are a set of hypothesis that has to be substantiated to bring justice to research topic and they are:.

Oil and Gas Sector is having better business prospectus than other business sectors with current workshop facility. Heat Exchangers are better than Pressure Vessels in terms of profitability. Both qualitative to better define our research problem and get a deeper insight into it and quantitative methods to produce data that can be statistically analyzed and whose results can be expressed numerically were used.

Exploratory research is a type of research design that has its primary objective the provision of insight and understanding of problem setting. The nature of research is exploratory based on sample that provides insight understanding and problem setting.

It involves approaches such as informal discussion with HDOL officials in the initial stage. The research was also descriptive research i. The research will be a quantitative analytical research which will be descriptive in nature. Judgmental sampling is a form of convenience sampling in which the population elements are selected based on the judgment of the researcher.

Other business sectors are also contributing in growth, but their contribution is very less, hence, not covered. In the present case, we have selected Competitors as well as Business Sectors based on their revenue among the groups. The company showing the highest revenue in their respective field is taken. Both primary and secondary data was collected.

The secondary data was gathered through books, journals, articles, web-sites of Ministry of Petroleum, BSE, NSE and various companies website of different business sectors. The analysis of the available data will be based on the tools and techniques used in financial management and statistics. Mainly MS Office Excel Package would to use to carry out the hypothesis testing and descriptive statistics.

The analysis will include the performance of the sample companies for last five years. The analysis will include both technical and fundamental analysis, which includes comparison of annual results of companies from different business sectors for selection of companies.

We have also done simple competitive analysis of competitors. Growing energy demand of India and necessity to service that to ensure economic growth is not compromised, presents business opportunities in the complete value chain of oil and gas sector.

Indian companies are expanding refinery capacity and putting up green-field refinery projects. Global oil majors are seriously evaluating investments in India. India has ambitions to become the hub for petroleum products exports. Demand for petroleum products in the Asia Pacific region is estimated to be. However, the refining capacity in the Asia Pacific region is expected to increase from the current Industry Sources. The export potential coupled with the additional capacity additions and new refineries provide a unique opportunity for potential investors.

The opportunity exists in the form of investment in capacity additions to the existing refineries and forming consortium with private and NOCs to set up new refineries. Chennai Petro Refining. The sector received a major boost in , when the massive Mumbai High fields were discovered off India's west coast.

Even after three decades, these fields continue to be the mainstay of India's indigenous production. Realizing that these fields would gradually deplete over time and no major discoveries were being brought into production, the Government introduced the NELP, with an aim of encouraging private sector participation in the oil and gas sector.

A number of foreign players such as Cairn, BHP Billiton etc have also participated in the bidding rounds, forming consortiums with domestic and other foreign players.

However, some of the super-majors, such as ExxonMobil, Shell etc. Million Metric Tonnes Source: Million Metric Tonnes per Annum Source: The petrochemical industry of India is less than 40 years old. Petrochemicals cover basic chemicals like Ethylene, Propylene, Benzene and Xylene. The sector has a significant growth potential. Although the current per capita consumption of petrochemicals products is low, the demand for the same is growing: Demand growth in India is fuelled by several factors: Higher GDP growth than global rates; Higher presence of traditional materials leading to greater opportunities for substitution and Increased application development carried our by large players to fuel downstream demand.

The Indian fertilizer industry has emerged as the fourth largest producer of fertilizers in the world after China, USA and Russia. Nitrogenous and phosphatic fertilizers are produced indigenously, while requests for potassic fertilizers are met through imports. India has been one of the fastest growing economies in emerging markets.

One of the key factors behind any growing country is the energy requirement and supply in that country. India's per capita consumption of energy is extremely low as compared to other countries and the world average. Similarly, the per-capita electricity consumption stands at just Kilowatt-Hour KwH per year, less than one-fifth that of the world average of 3 KwH and a massive KwH in the United States.

These figures illustrate the fact that there is a massive potential in India for the growth of energy consumption, should the supply rise to meet the demand as it increases. India 0. World Avg 1. Japan 4. Further, existing refining capacity is Petrochemicals Sector is also emerging sector. Hence, the hypothesis that Oil and Gas Sector is having better business prospectus than other business sectors with current workshop facility is proved correct.

Others cranes 10 MT, 7. Companies are having high end technologies, skills, facilities, technological tie-ups, strong proven track records. They are normally interested in very large to large equipment, critical metallurgy, very high value items. Companies are having comparable skills, facilities, good proven track records.

They are normally interested in medium to large equipment, critical metallurgy, high value items. Companies are having small to medium size workshop facilities. They give very tough competition to Level-2 companies. They are normally interested in small to medium equipment and medium value items.

HDOL do not have plate rolling capacity of mm.

HDOL do not have jetty to dispatch such large size equipment. HDOL do not have plate rolling capacity of more than 50 mm. HDO do not have technology for Screw Plug type heat exchanger. HDOL do not have design capability for such a critical equipment. Atmospheric Column: Vacuum Column: As reviewed and analyzed above, HDOL is having very good design capabilities, machineries, space, infrastructure etc. Lost order analysis also reveals that small and medium category suppliers giving stiff competition and to secure order, HDOL has to squeeze margins.

SWOT analysis also indicates lots of scope of improvement to come out this situation.

Cross Reference

We are repeating few thing herebelow:. This cost analysis is arrived by studying 50 nos. Minimum HOLDs compared to pressure vessels so manufacturing activities can be started quickly.

Tubes are required before approx. In case of pressure vessels, major cost contributor is plate which is necessary to start work which we need at early stage of manufacturing. HDOL is having capability of Thermal as well as Mechanical design of heat exchanger, so economical design with optimization can be done by playing various technical parameters.

Basically heat exchanger is having two sub-assemblies viz. Both sub-assemblies can be fabricated separately so overall cycle time of manufacturing is less compared to pressure vessels. Compact in construction, hence requires less space and handling capacity.

These options contributes value addition. HDOL is having all capabilities right from design to dispatch. It should also be noted that market requirement of both the product is not controlled by us.

We can only choose market mix to be adopted depending capacity utilization. If spare capacity is available, then opportunity for pressure vessels can be materialized. Above analysis reveal many advantages of heat exchangers which prove it superior to pressure vessels.Today the manufacturing facilities are equipped with modern machinery and are producing very sophisticated equipment such as high pressure heat 31 exchangers, spiral heat exchangers, multiwall vessels, airfin coolers, multi- tubular reactors etc.

Basic arrangement of a shell- and-tube heat exchanger. Plant safety and integrity are of fundamental concern in pressure vessel design.

It also describes the motivation, scope and limitations of the study along with the objective of the study.

Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. Borsig, Germany 3.

Student Details: 1. Undifferentiated or Mass Marketing Under this strategy the marketer attempts to appeal to one large market with a single marketing strategy. Pressure vessels often have a combination of high pressures together with high temperatures, and in some cases flammable fluids or highly radioactive materials.

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